On Search Engine Optimization

Jan 16, 2009 · 1 Comment

This entry was inspired by a friend of mine who is a partner in a local HVAC company. He mentioned a few months ago that he was approached by a gentleman offering to “search engine optimize” his web site. In fact, this gentleman went so far as to guarantee a #1 placement on Google.

My feelings about the legitimacy of the offer aside…

I’ve been meaning to sit down had have a beer with him so we could discuss his internet marketing strategy but our busy schedules just haven’t aligned lately.

Before spending money to drive any kind of traffic to a website, I encourage you to ask yourself - is it ready for traffic? Otherwise, you might be “putting the cart before the horse”.

Consider the following questions as you ponder the state of your website:

• Why do you want visitors to your site?
• What actions do your visitors need to take in order to achieve your objectives?
• How much money are you willing to spend to find a visitor who will take the desired action?
• How much money do you expect to make from the average visitor who completes those actions?

What I’m getting at is this, if your website isn’t designed to monetize your visitors then it is far too early to consider driving traffic to it.

There are some simple (yet very specific) things we can do to get most web sites ready for traffic but I’m afraid those details will have to wait for another blog entry. After that, there are a mind-numbing variety of options for driving traffic and few of them are as slow and imprecise as SEO…

Until next time!

Provocative Comments

Jose:

Hi this stuff sounds great.Even I do work SEO and want to learn much about search engine.Could you please give more update on this in future?
http://www.brittsmechanical.com/